This project involved a comprehensive website redesign for Opti-Health Physical Therapy, a PT group based in Northwest Ohio. Their previous website, built in the early 2000s, lacked mobile responsiveness, analytics, user-friendliness, and the ability to be easily updated.
A User-Friendly Foundation
I developed a new website built on WordPress, utilizing a lightweight theme with minimal plugins to ensure long-term stability and ease of management for the owner. I prioritized a positive user experience for patients while simplifying content updates. Additionally, I set up website analytics and Google Search Console to provide Opti-Health with valuable data for future website optimization and community outreach.
Cohesive Brand Identity
I redesigned their logo in vector format to enhance brand consistency, streamlined the color palette, and created new printed materials (letterhead, business cards, and patient forms).
Independence & Ongoing Support
The project culminated in transitioning Opti-Health to a new hosting provider known for outstanding customer service. This ensured they received the support small businesses need, empowering Opti-Health to manage their online presence effectively and cost-consciously moving forward.
